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Bible Publishing Economics 101

Bryce from The Lion Rampant asks an excellent question about how Crossway decides which editions to publish. The answer requires a look into the economics of Bible publishing.

The What

All editions of the ESV come from a family of settings. A “setting” (short for “typesetting”) is how the text appears on the page. For example, compare these pages from the Classic Thinline and Classic Reference editions:

Side-by-side comparison of pages from the Classic Thinline and Classic Reference editions

Even from this small image you can see several differences. Most noticeably, the Classic Reference (on the right) has an introduction and a center-column reference system. The Classic Thinline has a longer line length and can fit more on a page–the Classic Thinline has 200 fewer pages than the Classic Reference.

The Classic Thinline and Classic Reference are two distinct settings of the ESV text. At the time of this writing, Crossway has four settings of the complete ESV, developed in this order: Classic Reference, Classic Thinline, One Year Bible, and Large Print.

But Crossway has more than four editions of the ESV, and with that realization we uncover an important part of Bible publishing: Crossway uses the same setting for multiple editions at multiple sizes. They simply shrink or enlarge the text to fit. Here are the settings used in most of the current editions:

Setting Editions
Classic Thinline Classic Thinline, Compact BattleZone, Compact Thinline, Compact TruGlo, Compact TruGrip, Compact TruTone
Classic Reference Classic Reference, Deluxe Reference
Large Print Large Print, Children’s Bible
One Year Bible One Year® Bibles

Thus, if you compare a Compact Thinline and a Classic Thinline side-by-side, you’ll see that the only difference between them is the size of the paper and of the type.

The Why

With that background, we can now talk about why Crossway puts out the editions they do. Simply put, creating a new setting of the ESV text costs about $50,000 to typeset and proofread. To be good stewards of their resources, Crossway tries to use each setting in as many ways as possible.

Therefore, publishing a TruGlo edition (for example) using the Classic Thinline setting is much less expensive than coming out with, say, an entirely new, single-column edition of the ESV.

The TruGlo edition is just one of many bindings that are part of a multiple-edition print run. In other words, Crossway prints the text for all the Compact Thinlines, TruGrips, TruGlos, etc. at the same time and puts different covers on them. Thus, in comparison to doing a new typesetting, there is very little additional cost when Crossway does multiple bindings of one print run.

Crossway recognizes that people want variety in settings, sizes, and covers, and Crossway will provide choice in all of them: over time, Crossway will be developing new settings. (They do plan a single-column edition, for example, though they haven’t yet set a date for it.)

May 20, 2005 | Posted in: AAA - BLOG UPDATE,Bible News,ESV,News | Author: Crossway Staff @ 9:11 am | (4) Comments »

4 Comments

  1. More ESV Love

    Another reason I love Crossway, publishers of the ESV Bible: You’ve got questions, they’ve got answers.  That and the fact that their blog is powered by WordPress.

    Trackback by Godverbs — May 21, 2005 @ 11:12 pm

  2. The Ideal ESV Edition

    …if you could design an ESV edition

    Trackback by Christendom Blogosis — June 3, 2005 @ 6:34 pm

  3. ESV Daily Reading Bible cover Crossway has announced that the ESV Daily Reading Bible will be available this fall. Here’s their description:. The Daily Reading Bible offers maximum flexibility and convenience for reading through the

    Trackback by Daily Reading Bible Coming Fall 2006 — January 18, 2007 @ 4:19 pm

  4. March 22, 1457—549 years ago today—is the usual (if inaccurate) date given for the printing of the first book using movable type: the Gutenberg Bible. We thought we’d share a brief tour of major landmarks in Bible printing,

    Trackback by Celebrating the Printed Bible — January 18, 2007 @ 4:19 pm

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