First it was lonelygirl15. More recently it was Michael Eisner. Now a Bible publisher is launching a weekly series on YouTube:
On May 14 B&H Publishing Group’s Holman Bibles division will launch HolmanTV.com, a video blog designed to expose high school and college students to the Holman Student Bible, which releases in July. A series of 3–5 minute weekly video episodes will be posted on MySpace, YouTube and FaceBook, leading viewers to HolmanTV.com to follow the lives of “Holman” and “Gigi,” 20-somethings who are cubicle-bound in Nashville but dreaming of making it big in the music business….
[B&H marketing manager Tim] Jordan said each episode will have a 10-15 second introduction (“like a short TV show”) and will end with a 17-second commercial for the Holman Student Bible. But, Jordan said, “there will be no product shots, no one holding up a Bible. If we make it too heavily commercial they will smell that out and be turned off.”

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