Christian Retailers all over the country have played a significant role in getting the word out about Share the Good News of Christmas.
Paul Kuntz, manager of Arrowhead Parable Christian Store in Johnson City, NY, started off with an order of two cases which grew to 20 cases, then to 50. But he wasn’t nearly done. As of early November, Arrowhead Parable Christian Store has sold 180 cases of the Share the Good News of Christmas bags to churches all over his community.
“The whole idea captured me,” said Kuntz. “When I saw the quality of everything in the bag—the Bible, the invitation, the tract by Max Lucado—coordinated with such beautiful graphics, I knew this was a win-win, a no-brainer. Our managers had been kicking around ideas about how we could really be reaching out into our community and not just another retail store, and this has been just what we were looking for.”
The store held a pastor’s breakfast in October, where Kuntz told the pastors, “Here’s a great opportunity! Don’t take it back to your church committee or elder board to get their permission. If God called you to be the pastor, you make a decision today!”
One local church went through five cases at a harvest dinner, where they included an invitation to all of their upcoming seasonal events. Another church will be handing out the bags to people on the sidewalks at the city’s upcoming Christmas parade. A local businessman is working with the store to distribute 3,000 bags to low-income families who will attend a community Christmas party on December 12 co-hosted by the store and a number of local churches.
“I know you’ve had budget meetings and you’ve spent your budget,” Kuntz tells pastors. “But this isn’t going to cost you a thing. Take a couple of cases and get every family in your church to get personally involved by purchasing just five bags for five dollars. They’ll be more likely to make sure the bag gets in somebody’s hands if they pay for it than if the church pays for it.”



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