Last week marked the end of our first Bible giveaway, and we want to share a little bit of our experience.
The idea came from Justin Taylor, who suggested in an email that we give away Bibles to jumpstart interest in our new blog.
We debated which Bible to give away; the Life Discovery Edition, a $9.99 paperback, led the pack for a while. Instead, we decided to do something special and give away Compact TruTones and TruGrips. These Bibles feature a unique design and unusual cover. We hoped that the Bibles would intrigue the recipients (and that they’d tell their friends about them).
At 10:00 AM EDT on April 19, 2005, we launched the giveaway. We only told two blogs about it in advance because we wanted to see how word of the promotion would spread organically across the blogosphere.
Below you can see the number of Bibles we gave away at every half-hour. The curve follows a more linear progression than we expected. We gave away the 100th Bible just before 11:30 AM on April 20.
The top four Bibles, accounting for 59 requests, were:
- Royal Blue (Celtic Cross) Compact TruTone (21 copies)
- Olive (Celtic Cross) Compact TruTone (15 copies)
- Chestnut (Diamond) Compact TruTone (12 copies)
- Charcoal (Crown) Compact TruTone (11 copies)
We had 83 requests from the US, 8 from the UK, 6 from Australia, and 3 from Canada.
Our most unusual finding was that 22 of the requests came from just two metropolitan areas. We didn’t expect that geography would play such a big part in an online promotion.
Additionally, fully 24 of the people making requests used @gmail.com email addresses.
We met quite a few interesting people by email and got to visit a number of fascinating blogs. Thanks again to everyone who participated.