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Unpacking “You Do You”

Brett McCracken

Consensus is hard, especially in an individualistic culture where “have it your way” consumerism is the air we breathe. Sometimes it’s just easier to say, “You do you, I’ll do me.”

You Become Like What You “Like”

Tony Reinke

Social media has become the new PR firm of the brand Self, and we check our feeds compulsively and find it nearly impossible to turn away from looking at—and loving—our “second self.”